Clairol Natural Instincts Demi-Permanent, Ammonia-Free Hair Color Get a rush of color and boost of shine with 80% naturally derived ingredients. YES, coconut and aloe vera. NO ammonia or added parabens.
Discover your natural way to shine! Made with 80% naturally derived ingredients, Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes.
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